Focusing on the fantasy aspects of Lolita, the Sweet Lolita style adopts the basic Lolita format and uses lighter colors and childlike motives in its design.

Make-up used in sweet Lolita is common throughout most Lolita styles. Pink, peach, or pearl make-up styles are highly 'sweet' and used by many Sweet Lolitas. This look, paired with a shade of bright pink, red or sometimes flesh-pink lipstick, is commonly used as well.Outfits consist of pastels, fruit themes (e.g., cherries or strawberries, or any type of sugary fruit), flowers (e.g., roses, jasmines, lilies, cherry blossoms) lace, bows, animal themes (e.g., kittens, bunnies, puppies, unicorns) and ribbons to emphasize the cuteness of the design.